Why we started Kapwise?

? I’m Aayush Aggarwal. You can read more about me here.

The inception of Kapwise.com is backed by a strong human insight. Like most millennials, we, the Kapwise’s team, being millennials ourselves, too thought of living a luxurious life after college. We spent all our time and money on consumables, which seemed lucrative then.

After a while, we felt duped and realized that all these consumables are not worthy of our income. But the period of realization happened quite late. Though we were earning good, financial stress started creeping in. We were determined to improve our situation and thus started exploring finance and learning human behavior.

From speaking to and observing millennials, we found this problem to be very prevalent. There was very little awareness of the concept of financial planning and its importance. Mostly because of a lack of financial literacy and guidance. People spend their whole life coping with financial stress, have limited access to financial products, live paycheque to paycheque hence limited savings.

As, though financial wellness services are available, it is limited to certain individuals. No one is focusing deeply on the backbone of the country, the middle-class people. More and more millennials feel as if they are losing track of their money. We wanted to help as many people as we could.

Soon, this passion became the vision of the company, and this is how Kapwise was born with the vision that everyone has the right to live a life of abundance and be in a good state of financial wellness.

“I will be in a state of financial wellness when ____________?” Let us help you fill the blank.